Globally, the value of coaching in the organisation is now well-proven – testimony to this is the rise of corporate investment in entrenching coaching skills along management and key business lines by either building internal expertise or through partnerships with coaching practitioners. There’s growing appreciation that the unlocking of human potential is far more likely in supportive rather than controlling environments, and a subsequent focus on acquiring the necessary aptitudes.

Phryne Williams is a professional coach, qualified through the I-Coach Academy, and currently studying for her Masters in Professional Coaching. Her thesis explores the impact of coaching on newly appointed Employment Equity candidates into managerial positions.

This expertise ensures that Capital Assignments can provide clients with leadership and management development coaching services, as well as connect them to a valuable network of experienced coaches.

Coaching interventions are based on clear briefs with agreed goals, processes, deliverables, timelines and feedback structures. They include supporting new employees, peer coaching and transformational intercessions.


Capital Assignments fosters supportive coaching and mentoring relationships with candidates who benefit from long-term exposure to its enriching personal development approach. Coaching provides ongoing assistance with issues such as life purpose, career planning, time management, emotional intelligence, relationship, leadership and management skills, organisational cultural and diversity sensitivities. This ongoing service helps candidates to clarify their career goals, prepares them to fit their dream positions well, helps them to make fruitful transitions and supports them on-the-job as they maximise their opportunities and realise their potential.


Capital Assignments is linked to a network of professional coaches committed to helping others experience peak performance and greater fulfillment.