Phryne Williams: Have you got a winning employer brand?

Posted By on Feb 27, 2015 | 0 comments

Everybody who is anybody in the financial services sector has heard of Phryne Williams. And, if you have a message to call her, it has probably made your day – because your efforts and successes at work are getting noticed.

There’s no end in sight for ‘The War for Talent’, a term coined by McKinsey back in 1999. Companies are locked in competition for the best skills that they can attract; and they’re looking inward at what they need to do to retain their finest, sought after ‘stars’. It’s the driving force behind the continuing rise of the ‘employer brand’, which is causing more and more businesses, especially those who rely on niche skills-sets, to really take their employee experience into account…

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